In the current world of Hip Hop, fans are fundamental to one’s success. They can make or break a career based on their reactions to the different things artists choose to do. It is for this reason that good public relations can make the difference between a horrific spell, or a bountiful career, in the music industry. I believe that one of the best ways to win the adoration of the fans is simply to acknowledge them and try to interact with them whenever possible.
An example of good public relations through fan interaction can be illustrated by Wacka Flocka Flame’s visit to a fan’s hotel room on April 2, 2011. Sixteen-year-old Kiyana Lyles had just suffered kidney failure and as part of the Make A Wish Foundation, she had requested a meeting with Wacka Flocka. Wacka is one of Kiyana’s favourite rappers and he took the opportunity to make her wish a reality, not only by meeting her, but also by surprising her with VIP tickets to his show.
Although it may not have been Wacka Flocka’s ideal outing, I think it was a good act of kindness and it certainly boosted his reputation in my books. A positive rapport with one’s fan base is key in the rap game and it was good to see Wacka doing the right thing. He made a suffering fan extremely happy and more likely than not won the hearts of many more fans in the process. Great PR!